Fitchburg Cycles Partners with Spoke Haven Cycling Club

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We are super excited to announce Fitchburg Cycles as a new club supporter. The shop is providing us with a start/end location for rides twice a month as well as in store discounts for club members. Fitchburg Cycles is also lending the club space for future workshops and clinics.

Owner Edwin Benet has spent his life in the cycling industry and works to create a welcoming space for all who want to ride. He, along with his wife and kids, opened the shop nearly three years ago and aimed to make the space warm and inviting. With its bright green walls, handmade wooden displays, and large bike themed  paintings (all created by his wife Mary Benet Treleven) the space is unlike any other shop in the area. Customers are offered free coffee, tea, or hot chocolate while they browse or wait for service repairs. Not to mention there’s always free treats for humans and pets alike at the front counter.

Fitchburg Cycles carries bikes from brands Giant, Liv, Momentum, Linus, Cannondale, and Borealis. The Liv brand is a dedicated women’s line of bicycles from the parent company, Giant bicycles. One of the largest and most revered women’s bike brands in the world.

Accessory lines from Pearl Izumi, Bell, Giro, Cat Eye, Topeak, Continental, Yakima, Thule, Saris, Brooks, Light & Motion, Knog, Blackburn, kryptonite, GU, Tifosi, Feedback Sports, Park Tool, Fizik, and Selle Royale offer a range of products that are well known by customers and trusted by Edwin and his staff alike. Benet stresses the importance of carrying products that are made well, have a good reputation, and he refuses to carry brands or products that he himself wouldn’t use.

We look forward to calling Fitchburg Cycles our home shop for the 2016 season! A huge thanks goes out to everyone at Fitchburg Cycles for opening their doors to us and supporting women’s cycling.

For more information on rides, please check our ride info page.

*full disclosure: club manager Cassandra works for the shop. She does not, however have any financial gain by promoting the shop or its products and services.

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Madison Cyclofemme 2014

cyclofemmeWe’re hosting the 2nd annual CycloFemme Madison ride. The ride will start and end on Madison’s near east side from Chrysalis Hair & Body.Chrysalis is Madison’s only chemical free hair studio.

There will be water and possibly some coffee/sports drink available before the ride, but riders should make sure they’ve eaten before the event or bring along a snack that’s easy to eat on the bike.

We’ll be doing an extended Lake Monona Loop that takes us on a combination of bike paths and roads through some of Madison’s best lake front neighborhoods and parks.

This ride is very beginner friendly and we encourage everyone to bring a friend! We have a no rider left behind policy.

There will be a post ride gathering at Chrysalis where we’ll provide bike parking. There will be refreshments available to purchase supplied by the Froth House cafe. (pastries, veggies & hummus, and more)

Julia, the owner of Chrysalis will also be offering discounted salon services for all attendees. There will also be free use of the aqua massage table and some other pampering for after the ride, such as head massages with fresh herbs.

Qet Botanical Beauty’s full line of organic products will be on hand to demo.

A a raffle with items from Rapha, Yurbuds, Saris, Topeak, and some other fun businesses will also take place.

The ride itself is FREE, but you may want to bring some money for lunch if you stay for the festivities.

Parking is available on First Street, just up block from the building Chrysalis is based in (there’s a sign posted where the lot is located). There’s also extensive on street parking that will be FREE because the event is on a Sunday.

We’ll post more details as the event gets closer, but it should be a really fun time!

Rain or shine, we ride. No rider left behind. Bring a helmet, water bottle, and a lock!