Machinery Row Ladies Night

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As most of you know, Machinery Row hosted a ladies night last Friday. Yes, it’s taken almost a week for us to post about it, but please forgive us. Our lives just got slightly busier with both of us enrolled in some schooling outside of our regular full time jobs!

It’s also coming down to the wire getting training in for the Almanzo 100 and we haven’t even scratched the surface of a decent amount of base miles. Yikes!

Back to ladies night…it was awesome! The actual event didn’t start until 7pm, but we showed up early and there was already a decent crowd of ladies there. Each preregistered attendee got a swag bag from Profile Design with some goodies in it. I ended up taking home a pair of socks, a sample of Enzo’s chamois cream, a small fitness towel from Trek, and some great literature on upcoming events as well as some new training facilities in town.

The food/beverage spread was impressive. NessAlla Kombucha (brewed right here in Madison) served some of their tasty Peach Blush kombucha mixed with champagne. The food was provided by the Weary Traveler, owned by Madison restauranteur and cycling enthusiast, Chris Berg.

Team LunaChix were there promoting Lunafest and their team. They also brought along their infamous mini Luna bars. I grabbed a handful of those as I was leaving!

Trek bicycles had their newest women’s clothing designer there. She was asking opinions about some new products as well as colors, etc. Me and a few other ladies chimed in and gladly gave our opinions. I could talk about that stuff ALL NIGHT. If a company sends out a rep to ask women’s opinions on products, that’s a good sign!

There was supposed to be a rep from Terry as well as CEP, but I didn’t see anyone from either company, that I could tell. They could have been mixed into the crowd.

During the event there were a few smaller workshops in a separate area from the general retail space. We didn’t spend much time in them as it was subject matter we were already familiar with. Good info for new riders though or for folks looking for get a refresher. (Info on clothing choices, safety, training for health reasons, etc.)

The sign up for Madtown Maidens opened up early, at the event. We were the first ones to officially sign up! We hope that other ladies follow suite 🙂 Kierstin, the head maiden of the race, was at the event as well. We also ran into some folks from the Wisconsin Bike Fed as well as Speed Cycling, the ACT Ride, and a couple of different yoga studios. Again, it’s great to see folks coming from all different groups and organizations to support an event.

At the event there was a raffle for anyone in attendance. Each person received two raffle tickets to put in a pint glass to try to win a prize. Prizes included things such as a road bike fitting, bib shorts, a Timbuk 2 bag, yoga classes, indoor spin classes, a massage, and swag from various companies. Sadly we didn’t walk away with any of the goods, but the LunaChix really swept the raffle!

The overall attendance was probably a 100 or so ladies. Add a few guys in the mix who decided to join their significant others. The abundance of Machinery Row staff also made it pretty packed.

Overall I think everyone did a fantastic job. The event was a lot of fun and it was nice to connect with some new people in the cycling community. The event definitely showed there’s a need for more women’s events in the area. We hope to work along side our local shops in helping foster the community of women cyclists and athletes.

We’ve learned there will be regular women’s group rides at Machinery Row. This isn’t really new, but they’ve sort of re-branded them as the LunaChix had always done rides on Thursday nights leaving Machinery Row. Still pretty cool though. We’ll try and keep the events page updated with those as they happen throughout the summer.

Our post event ride home led us to some treats. We figure since we had a finger food dinner, that some Greenbush Doughnuts would probably be okay. If you don’t already know…beer, doughnuts, and burritos are what fuel cyclists!

Thanks once again to Machinery Row, the LunaChix, Trek, NessAlla, and the Weary Traveler for being such great hosts.

Lunafest 2013 Coming Soon!


The Madison chapter o Team Lunachix is a staple in the local cycling community. This all women’s team hosts a number of newbie friendly group rides, promotes various cycling races throughout the season, and often shows up to lady friendly cycling events to encourage women to get out and RIDE!

Lunafest has been one of the biggest events the Lunachix host for a number of years. As you can tell, it’s a benefit for the Breast Cancer Fund. When it comes to women’s cycling related events and breast cancer, the two tend to go hand in hand as it’s one of the most prevalent forms of cancer in women. Many cancer orgs not only provide funding for research, but they also help women in financial need to pay for treatment and other expenses they may have and can’t cover due to chemo side effects or illness (preventing them from working).

We encourage everyone who has the chance to attend Lunafest. The food and raffle prizes are always great and they show a number of lovely short films.