Fitchburg Cycles Partners with Spoke Haven Cycling Club

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We are super excited to announce Fitchburg Cycles as a new club supporter. The shop is providing us with a start/end location for rides twice a month as well as in store discounts for club members. Fitchburg Cycles is also lending the club space for future workshops and clinics.

Owner Edwin Benet has spent his life in the cycling industry and works to create a welcoming space for all who want to ride. He, along with his wife and kids, opened the shop nearly three years ago and aimed to make the space warm and inviting. With its bright green walls, handmade wooden displays, and large bike themed  paintings (all created by his wife Mary Benet Treleven) the space is unlike any other shop in the area. Customers are offered free coffee, tea, or hot chocolate while they browse or wait for service repairs. Not to mention there’s always free treats for humans and pets alike at the front counter.

Fitchburg Cycles carries bikes from brands Giant, Liv, Momentum, Linus, Cannondale, and Borealis. The Liv brand is a dedicated women’s line of bicycles from the parent company, Giant bicycles. One of the largest and most revered women’s bike brands in the world.

Accessory lines from Pearl Izumi, Bell, Giro, Cat Eye, Topeak, Continental, Yakima, Thule, Saris, Brooks, Light & Motion, Knog, Blackburn, kryptonite, GU, Tifosi, Feedback Sports, Park Tool, Fizik, and Selle Royale offer a range of products that are well known by customers and trusted by Edwin and his staff alike. Benet stresses the importance of carrying products that are made well, have a good reputation, and he refuses to carry brands or products that he himself wouldn’t use.

We look forward to calling Fitchburg Cycles our home shop for the 2016 season! A huge thanks goes out to everyone at Fitchburg Cycles for opening their doors to us and supporting women’s cycling.

For more information on rides, please check our ride info page.

*full disclosure: club manager Cassandra works for the shop. She does not, however have any financial gain by promoting the shop or its products and services.

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Business Planning

We just wanted to give everyone an update letting you know we’ll be putting things on hold for a bit with the blog, possibly doing some re-structuring and figuring out our groove.

Keri and I have been hard at work, putting together a kick-ass business plan for Spoke Haven. We have a deadline coming up for submitting our plan for a course we both took this spring.  It’s getting down to the wire! The hardest part has been forecasting financials and really carving out the type of shop we’d like to have. We’ve now got a pretty clear vision of who we’d like to be and it’s a lot different from any other shop in the Madison area.

I want to take a moment to thank our friends with small businesses who have offered up some really great advice. Coast In Bikes, NessAlla Kombucha, Chrysalis Hair and Body, Hinckley Design & Production, and the Froth House. We’re very lucky to have a wonderful community of small business owners who are willing to help out other up and comers. Please support their businesses!

It may take awhile to get everything going, but we have some fundraising goals for next year as well as some events and promotions to help get the word out about the future shop. There’s going to be lots of touring of commercial space and talks with distributors happening. We’re both really excited to see our dreams of small business ownership coming to life!

There’s some talk of doing either a Kickstarter or IndieGoGo campaign. While we’ll be the owners of the shop, we want our customers, friends, and family to feel like they too own a little part of it. Not to mention, giving back to those who choose to support our endeavors! Having a fun community space is really important to us and we want to be more than your average corporate or overstuffed shop.

Spoke Haven really wants to support and collaborate with local businesses and manufacturers of bike related goods. There are so many great companies doing such unique, progressive things in the world of cycling. We want to help them grow as we grow.

Once we finish up our business plan and move into our new home in October, we’ll hopefully have more info available. In the meantime will still try to post about upcoming events, etc. We may just be slow on doing product reviews and similar write ups. Believe me, there’s a lot of cool gear we’ve been using and would love to share!

Please feel free to shoot us an e-mail if you have any questions, comments, or advice. We’d love to hear people’s ideas on what they’d like to see in a local shop. -info@spokehaven.com-

One of things we’re going to work on is getting an e-mail list set up so once we get things rolling with the business we can keep folks updated on what we’re doing and where we’re at. We also want to spread the word about events we’ll be attending or hosting relating to the business.

Thanks so much for coming along for the ride!

-Cassandra

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