Fitchburg Cycles Partners with Spoke Haven Cycling Club

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We are super excited to announce Fitchburg Cycles as a new club supporter. The shop is providing us with a start/end location for rides twice a month as well as in store discounts for club members. Fitchburg Cycles is also lending the club space for future workshops and clinics.

Owner Edwin Benet has spent his life in the cycling industry and works to create a welcoming space for all who want to ride. He, along with his wife and kids, opened the shop nearly three years ago and aimed to make the space warm and inviting. With its bright green walls, handmade wooden displays, and large bike themed  paintings (all created by his wife Mary Benet Treleven) the space is unlike any other shop in the area. Customers are offered free coffee, tea, or hot chocolate while they browse or wait for service repairs. Not to mention there’s always free treats for humans and pets alike at the front counter.

Fitchburg Cycles carries bikes from brands Giant, Liv, Momentum, Linus, Cannondale, and Borealis. The Liv brand is a dedicated women’s line of bicycles from the parent company, Giant bicycles. One of the largest and most revered women’s bike brands in the world.

Accessory lines from Pearl Izumi, Bell, Giro, Cat Eye, Topeak, Continental, Yakima, Thule, Saris, Brooks, Light & Motion, Knog, Blackburn, kryptonite, GU, Tifosi, Feedback Sports, Park Tool, Fizik, and Selle Royale offer a range of products that are well known by customers and trusted by Edwin and his staff alike. Benet stresses the importance of carrying products that are made well, have a good reputation, and he refuses to carry brands or products that he himself wouldn’t use.

We look forward to calling Fitchburg Cycles our home shop for the 2016 season! A huge thanks goes out to everyone at Fitchburg Cycles for opening their doors to us and supporting women’s cycling.

For more information on rides, please check our ride info page.

*full disclosure: club manager Cassandra works for the shop. She does not, however have any financial gain by promoting the shop or its products and services.

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Summer Bike Events & UPDATES!

It’s been awhile since we’ve posted an update. Our summer has been jam packed with cycling events around Madison. Everything from Cyclofemme to Fix A Flat Clinics to Sunday morning brunch rides has kept us busy!

We’re still in the planning process of trying to get an awesome and unique women’s only shop in Madison, but part of our planning is getting our name out to the world. Spoke Haven has been working with key partners such as the Wisconsin Bike Fed, Team Luna Chix, Wheels & Reels, the City of Madison, and other community leaders to make this all happen. So far we’ve received great feedback and support from every person we’ve worked with up to this point and it’s all very exciting.

Our goal is to continue to help not only offer fun cycling events for women in our community, but to also support others who want to help promote cycling for fun, for sport, and as a mode of transport. We want more butts on bikes and we can’t make that happen unless we all support one another.

Spoke Haven will continue to provide support and educational resources through the end of the year. We’ll continue with workshops through the winter, indoor training opportunities, and planning of events for next year’s riding season. We also plan on continue to change and mold our business plan to provide the best possible scenario for us to thrive. There’s still plans of running a crowd funding campaign to offer up fun and unique incentives for those who want to support us. We’re also selling our awesome jerseys (seen in the photos above) in our online store for those who want to show their support. They were made for us by Borah Teamware (aka Mt. Borah) right here in Wisconsin. Full zip, fully custom jerseys with a club cut for comfort. Men’s and women’s sizes available!

We’re looking into getting some other fun Spoke Haven branded gear made up that’s a little more pocket book friendly, but in the meantime continue to keep an eye on our online store and check us out on social media or Meetup.com for info on upcoming events.

Thank you to all of you who have been supportive and have come out to all of our events. We cannot express how amazing it feels to be able to provide women a place to be social, have fun, and ride bikes!

See you on the road 🙂