Fitchburg Cycles Partners with Spoke Haven Cycling Club

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We are super excited to announce Fitchburg Cycles as a new club supporter. The shop is providing us with a start/end location for rides twice a month as well as in store discounts for club members. Fitchburg Cycles is also lending the club space for future workshops and clinics.

Owner Edwin Benet has spent his life in the cycling industry and works to create a welcoming space for all who want to ride. He, along with his wife and kids, opened the shop nearly three years ago and aimed to make the space warm and inviting. With its bright green walls, handmade wooden displays, and large bike themed  paintings (all created by his wife Mary Benet Treleven) the space is unlike any other shop in the area. Customers are offered free coffee, tea, or hot chocolate while they browse or wait for service repairs. Not to mention there’s always free treats for humans and pets alike at the front counter.

Fitchburg Cycles carries bikes from brands Giant, Liv, Momentum, Linus, Cannondale, and Borealis. The Liv brand is a dedicated women’s line of bicycles from the parent company, Giant bicycles. One of the largest and most revered women’s bike brands in the world.

Accessory lines from Pearl Izumi, Bell, Giro, Cat Eye, Topeak, Continental, Yakima, Thule, Saris, Brooks, Light & Motion, Knog, Blackburn, kryptonite, GU, Tifosi, Feedback Sports, Park Tool, Fizik, and Selle Royale offer a range of products that are well known by customers and trusted by Edwin and his staff alike. Benet stresses the importance of carrying products that are made well, have a good reputation, and he refuses to carry brands or products that he himself wouldn’t use.

We look forward to calling Fitchburg Cycles our home shop for the 2016 season! A huge thanks goes out to everyone at Fitchburg Cycles for opening their doors to us and supporting women’s cycling.

For more information on rides, please check our ride info page.

*full disclosure: club manager Cassandra works for the shop. She does not, however have any financial gain by promoting the shop or its products and services.

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2016 Here We Come!

Hi All! Cassandra checking in again. I hope you all noticed we’ve updated the website. We have a brand new layout that is mobile friendly (we’re all carrying tiny computers in our pockets-weird).

We’ve also changed the focus of the site to reflect what is going on with the Spoke Haven Cycling Club. We have ride info as well as information on how to join our wonderful club.

We’re super excited to announce that we’ll be partnering with Erik’s Bike Shop on Madison’s West Side to provide a meeting site for a WEEKLY, yes…you read that correctly, road ride! No more switching off Thursdays, we are are going to ride every Thursday 🙂

Partering with Erik’s will allow us to offer plenty of free parking, bathrooms, a chance to get any quick mechanicals checked out, free air for tires, and a place to fill your water bottles. Not to mention they have enough bike gear to supply an army inside the store. With that we’ll also be able to take advantage of a 10% discount in the store. It’s a win for the club and since I work there it also allows me to work with our management team to allow me to have time to ride my bike, instead of just talking about bikes all day.

We will of course still offer our monthly TACO TUESDAY ride of awesomeness…and tacos. The details on starting locations will be announced closer to when the rides start. We are going to shoot for May and hope for the best riding weather possible. Winter was pretty short and sweet this year, unless we get the dreaded April blizzard. It is Wisconsin and all!

CycloFemme is on the books for this year as well. We will be doing a more toned down version of it as we have something cooking for a larger women’s ride/event in coordination with Wisconsin Bike Week. We’ll be partnering with the Wisconsin Bike Fed for that one and hopefully it will be even bigger and better than last year’s CycloFemme event was.

Spoke Haven will once again have a team for Bike MS this year. We had so much fun as a group last year that we just couldn’t say “no”to the chance to participate. If you want to join our team there is already an option to do so. You just need to search for Spoke Haven in the team box during sign up.

We’ll most likely have some ladies participating in Bike for Boys & Girls Club as well as the Madison Honor Ride, so keep an eye out for Spoke Haven team opportunities for those events.

I’m making it a personal goal to update the blog and website more frequently. It has been difficult to find time to do it all. Much of my winter was spent re-discovering my love of snowboarding. I’ve also been doing quite a few home projects, so it can be tough to muster up extra energy to write an in depth review on cycling gear after all of that.

Spring is just around the corner though and I will see to it that we keep things lively on here. I have some write ups on fatbikes, water bottles, and some other gear that are in the early stages. Along those lines we have been toying with the idea of doing some video content as it can be a lot easier to spout off thoughts on items to a camera than it is to have to type, edit, type, re-edit, post, etc. We will see. I don’t want to get too far ahead of myself.

Anyway…thanks for stopping by and we’ll see you on the road!