Wheels & Reels Coming Soon!

The idea of bike in movies seems to be springing up everywhere! Our newsfeed has been blowing up with photos of families rolling into their neighborhood park or couples making a date night out of classic movies being screened.

We’re glad to say that the Madison area will be getting their own series of bike in movie events called Wheels & Reels. Starting this Friday, July 18th Wheels & Reels will be kicking off with a showing of The Princess Bride, undoubtedly a fan favorite for all ages.

The event will be taking place in Fitchburg’s own Gunflint Trail Park (located off of the Capital City Trail). The park can be accessed coming from the West by Glacier Valley Rd. or from the East by hopping off the Cap City Trail onto Gunflint trail. Fish Hatchery Road allows you to access Glacier Valley Rd. coming from the North or South.

The event itself is free, but there will be a plethora of food and beverage available for purchase. Wisconsin Brewing Company will be pouring a great selection of local brews. Bonus: $2 of each beer sold will be donated to the Wisconsin Bike Fed!

Curd Girl and a number of local food trucks will be on hand to dish up some delicious local delicacies. Additional sponsors include RIVA apartments, Green Cab, Ian’s Pizza, High Noon Saloon, Dane County Credit Union, and Mapping Specialists.

Free bike valet will be provided by Madison B Cycle! So mark your calendars and get the family together for a fun night of riding and movie watching 🙂

Not to mention, we’ll be hosting a Fix A Flat clinic for those who want to learn how to be prepared while out on the road 😉


Boulder, Bike, & Brew w/Sarah Hagedon

Have you ever wanted to combine your passion for rock climbing, cycling, and drinking some good local beer? Well now you can and all thanks to Sarah Hagedon.

We had the opportunity to meet Sarah over the summer at a number of bicycle related events. Sarah currently manages the bike valet program for the Wisconsin Bike Fed and works at Boulder’s Climbing Gym. The concept of Boulder, Bike, and Brew is something we were very interested in and wanted to learn more about, so we sent Sarah some questions to learn a little bit more about BB&B and the woman behind it.

Spoke Haven: Who are you?

Sarah: I am Sarah Hagedon. I’m a 23 year old Wisconsin native originally from Stevens Point, home to Point Beer and recently O’so Brewing Company.  I graduated from UW-Stevens Point in Social Sciences with emphases in Women & Gender Studies, Anthropology, and Sociology.  I am interested in feminism, LGBT rights, activism, reading, biking, climbing, learning, and making the world a better place.

Spoke Haven: What is your background?

Sarah: My background in climbing and biking comes mostly from this awesome guy Nathan Brewer that I used to live with. My sophomore year in college he got me really into climbing at UWSP and biking for fun.  Nathan was just awesome at every sport he picked up, climbing, skateboarding, biking, everything, he was super encouraging.  He used to bring me to the UWSP Wall and taught me all about climbing, we would go to Owen’s Rock which is just some crappy spot near our hometowns.  A lot of my confidence from climbing and biking comes from Nathan. He initially got me interested in riding my bike around to class and stuff, he actually sold me my first bike.

Spoke Haven: How did you get interested in cycling?

Sarah: After Nathan and I stopped being roommates I got my first single speed because my best friend Angela Jennings got this pink one and it was way easier to maintain.  My friend and Angela’s boyfriend, Matt (who also works at Boulders and used to work at the UWSP Wall with me) helped me put it together.  This is when I started to get way more interested in cycling.  I lived a further from campus and really needed my bike for transportation.  Matt taught me how to ride in the winter and kept me accountable for appropriate winter dress and lights at night.  The first time I was introduced to cycling in Madison was from the Urban Assault race that Matt made us do.

Spoke Haven: What inspired you to start Boulder, Bike, and Brew?

Sarah: Boulder, Bike & Brew is really just a culmination of my interests.  As a recent Madisonian, I moved here in March, I wanted to combine a social event with the best things in life! Bikes, Beer, Climbing!

Spoke Haven: How did you get involved with the Bike Fed?

Sarah: Initially I got involved with the Bike Fed just as a street teamer.  I knew Tom Klein, the Dane Co Director from the music scene in Madison and wanted to get involved with cool stuff in Madison.  The Bike Valet Coordinator position opened up and it seemed like a good fit.  And here’s my push for volunteers, my position is based on the volunteerism of interested cyclists!  We set up extra bike parking as a complimentary service to cyclists and spread the word about the Bike Fed.  I always need more people to help park bikes and hang out…sign up at http://wisconsinbikefed.org/join/volunteer/

Spoke Haven: What is your current ride (bike)?

Sarah: I currently ride a Stray Cat Bike.  Jeff from Revolution cycles referred me to Travis’ company right when I moved to Madison. I love that its local, Travis climbs at Boulders all the time and sponsored BBB. 

*The model Sarah rides is the Sasha, click on  the link above to learn more about Stray Cat!

Spoke Haven: If you could have a dream bike, what would it be and why?

Sarah: I used to have this awesome vintage Schwinn Beach Cruiser that I loaned to a friend and got clipped while parked downtown a month ago.  So right now my dream bike is to replace my cruiser.  This Cruiser was like perfect too, it had the original headlight and odometer.

Spoke Haven: Where is your favorite place to ride?

Sarah: My favorite place to ride is up and down the Isthmus on the Cap City.  Mainly from the Farmer’s Market or Colectivo Coffee to the Bike Fed office on E Main, to Cafe Zoma, to Boulders, to Olbrich.

Spoke Haven: What do you hope to see for the future of cycling in Madison, what would you like to contribute?

Sarah: For Madison biking in the future I would like to see more fun and social events that are low pressure to get people into riding for fun, potentially we will see a slow bikes movement?? I want to be totally consumed in making biking fun for Madisonians! Stay tuned for more biking events at Boulders.

The next BBB will be September 26th at Genna’s!

A big thanks to Sarah for taking the time to let us interview her. We also want to thank her for diving right into the Madison bike scene and creating such an awesome event. We hope to see you all out at the next month’s event, October 24th at One Barrel Brewing Company as a sort of pre-party for the Wisconsin Bike Summit!

Spoke Haven’s Top 10 Summer Excursions by Bike

Summer in the Madison area is a lot of fun. But it’s even more fun when bikes are involved! In no particular order, here’s a list of 11 things to do this summer on two wheels!

1. Cruise on the Military Ridge Trail to the Grumpy Troll for pizza and brew.

2. Valet your bike (for FREE) at Concerts on the Square and enjoy some vino with friends.

3. Visit one of the many city parks and have a bicycle picnic. We recommend Hoyt, James Madison or Yahara Place parks. If you’re not in the mood to pack your own picnic, stop by Fromagination or Underground Butcher to pick out some yummy to-go items.

4. Complete the tour de B-cycle!

bcycle adam

5.Complete an S24O (sub 24 hour trip)! We’ve ridden to Token Creek and Governor Dodge for camping. Haul your items on a back rack or attach a bike trailer.

6. Roll over to one of Madison’s several disc golf courses. Capital Springs is the newest and accessible by the Cap City Trail near Fish Farm Park.

7. Ahoy matey! Make your way over to Wingra Boat Rentals for stand up paddle boarding, kayaking, or canoeing.

8. Explore the Badger State Trail (also lovingly known by the locals as the H8er). Stop in Paoli for ice cream or find Dot’s Tavern for some cold brews.

9. Imbibe some of Wisconsin’s best local beers by doing a brewery bike tour. Karben 4, Ale Asylum, One Barrel Brewing Company, Malt House, Great Dane, and Capital Brewery are our favorites.

one barrel

10. Get away from it all at Pheasant Branch Conservancy. This hiking and biking route is popular on the weekends. We recommend going on a weeknight and getting up close to birds, deer, and other wildlife.

BONUS: Head to the famed Picnic Point or Memorial Union Terrace to catch a spectacular lake front sunset. You won’t regret it!

picnic point sunset

New Belgium Clips & Beer Tour- Madison Overview


It’s officially summer. The solstice has already come and gone and my is it flying by quickly! Last Thursday was the annual New Belgium Clips & Beer Tour stop here in Madison, WI.

The setup for this event is absolutely incredible. The backdrop is Madison’s lakefront at dusk, with a beautiful sunset. If that wasn’t enough, you also get a view of the Madison skyline at night with the Monona Terrace and Capitol Building glowing in all their glory.

Olin Park plays host to the event and is quite the destination for tourists and Madisonians alike. A perfect venue for an outdoor movie viewing.

When we arrived there was a HUGE bike corral set up for the bike valet with volunteers at the ready. A free service provided by B Cycles, the Bike Fed, and Saris. Once the rides were parked safe and sound, we then headed towards the token/wristband area. Each attendee who was going to be drinking got carded, wristbanded (not a real word), and sold tokens. $5 for 4 tokens got you either 4 3oz pours or 1 12oz pour.

Since the beer line was already starting to get long a half hour before the event was even supposed to start, we opted beer first. The service was fairly quick and the staff seemed have a good idea of what each beer’s qualities and flavors were. New Belgium also supplies all attendees with a handy little notebook with descriptions of the beers as well as a pencil to jot down notes, should a brew strike your fancy.

After beer, food was a definite necessity. The two options were Salvatore’s (renowned for their excellent tomato pies) and the Good Food Cart. We were a little let down that Sal’s wasn’t serving up pizza, but sandwiches instead. I opted for a turkey club wrap from Good Food and Keri went with the Italian Sausage sammie from Sal’s. Neither of us were disappointed with our choices.

After about an hour, the crowd really started rolling in. Lots of folks were excited to be outside and not having to deal with the rain. There were lots of cute dogs and a lot of familiar faces in the crowd.

Once the sun finally settled behind the Olin tree line, the shorts started. All of them were really awesome and there was one in particular from Madison that everyone LOVED. It even got voted the favorite for our tour stop! The feedback we got from people was all really positive and people really look forward to the event every summer it takes place.

My only gripe was that the volunteers weren’t allowed to drink at the event. Understandable, but also a little silly since it doesn’t take much to pick up garbage or park a bike. We were told that New Belgium had that policy, not the Bike Fed. Best to keep that in mind for next year!

Once the event started winding down, we decided to head out. Bike Valet was swamped so I decided to give them a hand as I’m a seasoned pro because of Concerts on the Square (happening tonight and every Wednesday for the next 5-6 weeks!). The ride home was nice and there were groups of cyclists heading to different parts of the city. They all eventually split off from one another depending on which neighborhood they were in.

The event was amazing and as you can see from the graphic above, the Bike Fed did a stellar job at raising money and getting people out to the event. They even set a record of the number of bikes parked at the event…1,000 bikes out of 1,800 attendees. That’s amazing. I had assumed that about 90% of people rode their bikes based off of the amount that were parked, but it looks like I was off. It was closer to 60%, but that’s still amazing!

Madison is a wonderful city to play host to such an event. New Belgium has been good to us over the years and even though they come from Colorado, Wisconsin treats them like they are our own. Our hope is that this event continues in the coming years and that it only gets bigger. We were told the tour grew from 12 stops to close to 30-40 this year! It goes to show that more states are taking the initiative to host cycling friendly events. Super awesome 🙂

Check out some photos below as well as our video to get an idea of what the event was like if you couldn’t make it!