I’ve been waiting to make this announcement as I wanted to respect my current employer, Fitchburg Cycles. Tomorrow is my last official day there though and I feel it’s time for me to update those who give a care on where I’ll be headed!
I’ll be joining the team at Wheel & Sprocket Middleton as a Store Manager. I’m nervous and excited for the new opportunity. I’ve spent a cumulative nearly four years working with Edwin and the folx at Fitchburg Cycles. I considered it my home shop, even when I wasn’t physically in the shop working. I’ve held many events there, took on a lot of responsibilities that kept the shop running (purchasing, social media management, and running the sales floor), and learned so much from my time at the shop. It was a bit of a revolving door of employees during my four years there, but will for sure miss my most recent co-workers.
It will be a bittersweet ending of my time there, but I know that it was time for me to move on. For those who aren’t familiar with Wheel & Sprocket, they are a Midwestern regional chain that was founded in 1973. Chris Kegel was the longtime president of the company until he sadly passed away in 2017. I had the pleasure of working with Chris during my time at Saris managing the silent auction and assisting in planning the annual Saris Gala. I also had ties to Chris and his family during my time as a board member for the Wisconsin Bicycle Federation.
Throughout my time at Saris and the Bike Fed I had met Chris’s daughters Amelia and Tessa as well as his sons Noel and Julian. Noel has taken over as president of the company while Amelia heads up the events and marketing. They’ve grown as a company within the last few years with expanding to new markets such as Middleton and Evanston, IL. They’ve also been expanding and updating their locations in and around the greater Milwaukee area, making for clean and modern looking shops.
It’s nice knowing that while they are a “chain store” that they are still owned and run by the Kegel family. Wheel has a great reputation outside of their shops for giving back to the community. They sponsor a number of local charity rides, started the Chris Kegel foundation which provides funding for cycling infrastructure projects, and they donate funds to a lot of cycling non-profits. Their ride support is always a welcome site when rolling up to a cycling event as they always have great mechanical support.
My hope is once our world gets back to normal after COVID that I’ll be able to join an event or two as it’s always something I’ve enjoyed while working in bike shops.
Another aspect I’m excited about with heading to a new shop is I get to work with some new brands. I have a lot of love and respect for the brands I worked with at Fitchburg Cycles, but I will get to now sell brands like Salsa and All-City who make some fun bikes and products I’ve been a fan of for many years.
I’ll still get the opportunity to sell Liv and Giant, which is exciting and they are wonderful bike brands. Some other brands that will be new for me to sell include Ortlieb (some of the nicest pannier and bike packing gear on the market), Kuat racks, Terra Trike, Tern, Yuba, Felt, and another 4 lettered brand that lots of people know. I shall not name them at this time due to their association with the police bike issue, so I’d just rather not go there. I’m trying this whole if you don’t have something nice to say, don’t say anything at all. It gets me into a little less trouble, but for those who know me…I’m pretty candid about my thoughts and opinions on things.
The opportunity is awesome and I’m excited to getting my feet wet with learning their systems, the new products, the new brands, and meeting a new customer base! I know some of my existing regulars will likely come see me at the new shop and I look forward to exposing them to some new offerings as well.
I don’t know that I’d write much about my day to day job as I tend to like to just talk about my bike, reviewing products, and the rides I’m doing. If anything cool pops up though I’ll be sure to share about it.
That’s all for now. Thank you for reading and as always EAT WELL, BIKE OFTEN!
I apologize for the actual video quality on this one. My camera battery died prematurely because it was out in the cold weather and I really wanted to get some content out. I shot on my iPhone and of course YouTube compressed the sh*t out of it.
These bibs are such a well thought out design. Everyone questions me on why I love bibs so much, well they are extremely comfortable and these make it super easy to be able to use the bathroom without fully de-robing. The drop-tail is a game changer and now rivals my favorite halter style design on competing brand’s bibs.
The fleece lining is soft and cozy, the outer layer of the tight has a water resistance and just the right amount of bio-viz reflective hits for when the sun sets early. The mesh is also soft and finished nicely with the right amount of stretch, yet snug compression for the bibs to stay in place.
I’ve had some qualms with PI’s quality on some of their entry level clothing in the past, but the Pursuit Thermal Bib Tights have thus far won me over. I’m looking forward to putting in some proper miles in these and reporting back with a full review of how they’ve performed.
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Thanks for reading and as always, see you on the path!
I waited quite awhile for these beauties to arrive while I was a Liv ambassador. Once I finally received them and got some road pedals, they completely changed my thoughts on road cycling specific clip-less pedals.
I’ve always viewed road pedals and shoes as an inconvenience. You have to carry cleat covers to walk around a coffee shop or pub during or after a ride. You have think more about clipping in and getting in and out of the pedal.
After having done some road specific rides with these shoes and Giant’s Road Elite pedals paired with the Liv Mach Pro shoes, I’ve seen the light. I’ve noticed increased power on the bike. The shoes are super light and comfortable with a great stiff carbon EXO sole.
I don’t mind tossing some cleat covers in my saddle bag or jersey pocket IF I’m going to be stopping on a ride. I have been trying to force myself to just stick to strictly fast road rides on my road bike so as to take advantage of my set up. In addition to new pedals and shoes, I also upgraded my tires to the Continental GP5000. An amazing upgrade from the stock Giant Gavia’s on my bike and of course they are set up tubeless. More to come on tubeless in another post.
After a number of months of using the shoes I can say I 100% recommend them. I plan on using them for when I eventually get around to setting up my trainer and rocking some Zwift.
I realize the write-up itself is very short and sweet, but I cover the shoes pretty in depth in my video review, so please check it out!
As I disclose in the video, I was a Liv Ambassador for two years. I did receive these shoes free of charge from Liv as a part of my ambassador kit. I am no longer an ambassador of Liv and wasn’t not encouraged, paid, or have any direct monetary benefit for my review.
I am employed by a Liv and Giant dealer, but do not make commission off of any sales of their products.
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It’s halfway through the year. HOW DID THAT HAPPEN?!
So much amazing stuff has happened this year and it continues to be a whirlwind. Last fall I applied to be an ambassador for Liv Cycling and was chosen to be one of many women who will be representing the largest women’s cycling brand IN THE WORLD!
It’s an incredible honor and it’s been a wonderful experience up to this point. I look forward to telling you all about it.
For those of you who don’t know, Liv is the sister brand to Giant Bicycles. Liv was created in 2008 and was the brain child of Bonnie TU. TU is a petite and highly stylish woman whose idea for creating a women’s brand stemmed from her own experience while shopping for a bike and clothing for the Tour of Taiwan. The lack of bike sizes for smaller women and comfortable clothing inspired her to get Giant on board with creating products for the women’s market.
The very first products were co-branded with Giant’s name on them and were often shrunk down versions of some of the brand’s most popular men’s models. Giant eventually decided to go ALL IN on Liv being its own brand, wiping the slate clean and going back to the drawing board when it came to bike design, accessories, clothing, and more for women.
Liv brought in female engineers for designing the new bike models, they focused on graphics that were fun and bold, but didn’t scream “girly bike”. They dedicated countless hours to developing comfortable touch points on the bikes such as their women’s saddles. What came out of it was one hell of a line up of bikes for women to choose from.
Liv offers a full line up of kids, hybrid, city, road, cyclocross, and mountain bikes. Liv is the first women’s bike brand to launch a long travel, full suspension downhill bike which is the Hail model for 2017. An inspiring feat, as no other brand has dedicated themselves to creating such a magnificent offering to the women’s market.
The brand works closely with athletes such as Leigh Donovan, professional down hill rider and mountain bike coach, to develop their products to be best in class. They also utilize women like myself who are ambassadors of the brand, who work in the field and can give real world feedback from women we ride with to continue to improve the products coming to market.
Okay, enough of the kool-aid talk. My journey as an ambassador first started in January with our first webinar to discuss the brand history and get familiar with our responsibilities.
Each brand ambassador is provided with gear from Liv including swag for events, clothing, and other promotional materials. We submit an event calendar for the year and our goal is to simply get more women out riding.
After each event, we report back on how things went and provide feedback on what we hear from women at our events.
Liv also offers ambassadors an opportunity to attend an ambassador camp. This year there were two camps due to the sheer number of women who are a part of the program (somewhere around 125 women). The first camp was in California near Newbury Park, the home of Giant’s USA headquarters. Attendees had road and mountain bike riding options, as well as workshops, yoga classes, and brand seminars.
The second camp location was a mountain bike specific location at Mulberry Gap, a lovely family owned get-a-way in the Appalachian mountains near Elijay, GA.
I had opted to attend the second camp as I’m getting much more into mountain biking these days, I had never been to Georgia, and I really didn’t want to sit on a plane for 4 hours!
The flight to Atlanta is a little over two hours from Milwaukee, WI. There is really no comparison to having to fly into LAX, even though ATL is the busiest hub in the nation.
My time in Elijay reminded me quite a bit of when I went to bike school for two weeks in Ashland, only much less cramped!
I stayed in a large group cabin with five other women. We had probably 20-25 women total at our camp. We spent our days attending clinics, seminars, riding some of the best mountain bike trails in the country, and bonding over our love of cycling and the Liv brand.
I met so many incredible women, who continue to inspire me through my journey as an ambassador. They come up with so many fun and unique ideas for inspiring the women in their communities to ride!
I also have to give a huge shout out to Jen, Dorothy, Stephanie, and Liz from Liv for creating such an awesome experience for us.
Kate and her family at Mulberry Gap are also some amazing people. I can’t wait to return there for more adventuring in the future. Their hospitality is unmatched and the riding is challenging, but incredibly fun!
Liv ambassadors are offered some great purchasing opportunities for bikes. We are encouraged to get the latest and greatest, so we can speak to the quality of the bikes.
I personally decided to purchase not one, but TWO new Liv bikes. Fitchburg Cycles is the shop I work through as an ambassador, as they are a Liv dealer. Through the shop I landed on the Liv Avail Advanced Pro 1. A full carbon road bike with tubeless setup carbon wheels and Shimano Ultegra components.
When I discovered that Mulberry Gap would be an option for attending Liv’s annual ambassador camp, I also jumped at the chance to order the Liv Pique 2 full suspension mountain bike.
It may be the kool-aid talking, but they are two of the best riding bikes I have ever owned and I’ve owned A LOT of bikes.
Out of the box they were both extremely comfortable. The only change I made to the Avail was swapping out the saddle, as I’m very particular about my saddle choice. The bike feels fast and stable at the same time. It’s an endurance road bike, so it’s great for spending all day in the saddle or for someone who may not want quite as an aggressive position on a road bike.
The Pique 2 took some dialing in as I had never owned a full suspension bike before. It comes with a dropper seat post, which is a welcomed addition to my bike. It makes clearing obstacles a lot more comfortable! I eventually found that I needed to set the rear shock at the stiffest setting and then dial in the pressure and rebound to suite my needs.
I’m used to riding a plus sided bike with no suspension, so I like a little more stiffness in the rear end, but like the forgiving nature of full suspension. It climbs incredibly well and I haven’t changed much parts wise on it with the exception of the rear tire, which I opted for a slightly wider 2.4″ tire as opposed to the 2.25″ tire that came on the bike. I like wider tires for the extra grip on some of the loose stuff. I also opted to put my favorite ESI silicone grips on as I don’t really like plastic/rubbery lock on grips.
The saddle is incredibly comfortable on the Pique and I tend to forget it’s even there. The SLX drivetrain performs flawlessly and I’ve never come to wish I had more gears on the 1×11 setup.
When women ask me how/why I am a Liv ambassador I often reply that I wouldn’t represent a brand I didn’t believe in and if the products sucked, I wouldn’t want to be a part of what they are doing. Good news, the products kick ass and I’m proud to be riding their stuff!
My ambassadorship is no where near over yet for the year. I have some really wonderful plans for events coming down the pipeline.
Sunday June 25th is a brunch ride to Paoli with a coffee stop at True Coffee roasters leaving from Fitchburg Cycles at 10am.
Sunday July 9th is a my Functional Fitness for Cyclists clinic at Cross Fit Big Dane- currently full, but e-mail firstname.lastname@example.org if you are interested in attending!
August will most likely be a fun Tour de Breweries ride featuring some awesome local breweries!
September will be an in shop maintenance clinic at Fitchburg Cycles
October will most likely be the last event which is kind of a toss up, but a costume ride or bike camping outing isn’t out of the question. I’ll have to see what options folks would be interested in.
We are super excited to announce Fitchburg Cycles as a new club supporter. The shop is providing us with a start/end location for rides twice a month as well as in store discounts for club members. Fitchburg Cycles is also lending the club space for future workshops and clinics.
Owner Edwin Benet has spent his life in the cycling industry and works to create a welcoming space for all who want to ride. He, along with his wife and kids, opened the shop nearly three years ago and aimed to make the space warm and inviting. With its bright green walls, handmade wooden displays, and large bike themed paintings (all created by his wife Mary Benet Treleven) the space is unlike any other shop in the area. Customers are offered free coffee, tea, or hot chocolate while they browse or wait for service repairs. Not to mention there’s always free treats for humans and pets alike at the front counter.
Fitchburg Cycles carries bikes from brands Giant, Liv, Momentum, Linus, Cannondale, and Borealis. The Liv brand is a dedicated women’s line of bicycles from the parent company, Giant bicycles. One of the largest and most revered women’s bike brands in the world.
Accessory lines from Pearl Izumi, Bell, Giro, Cat Eye, Topeak, Continental, Yakima, Thule, Saris, Brooks, Light & Motion, Knog, Blackburn, kryptonite, GU, Tifosi, Feedback Sports, Park Tool, Fizik, and Selle Royale offer a range of products that are well known by customers and trusted by Edwin and his staff alike. Benet stresses the importance of carrying products that are made well, have a good reputation, and he refuses to carry brands or products that he himself wouldn’t use.
We look forward to calling Fitchburg Cycles our home shop for the 2016 season! A huge thanks goes out to everyone at Fitchburg Cycles for opening their doors to us and supporting women’s cycling.
For more information on rides, please check our ride info page.
*full disclosure: club manager Cassandra works for the shop. She does not, however have any financial gain by promoting the shop or its products and services.