We are super excited to announce Fitchburg Cycles as a new club supporter. The shop is providing us with a start/end location for rides twice a month as well as in store discounts for club members. Fitchburg Cycles is also lending the club space for future workshops and clinics.
Owner Edwin Benet has spent his life in the cycling industry and works to create a welcoming space for all who want to ride. He, along with his wife and kids, opened the shop nearly three years ago and aimed to make the space warm and inviting. With its bright green walls, handmade wooden displays, and large bike themed paintings (all created by his wife Mary Benet Treleven) the space is unlike any other shop in the area. Customers are offered free coffee, tea, or hot chocolate while they browse or wait for service repairs. Not to mention there’s always free treats for humans and pets alike at the front counter.
Fitchburg Cycles carries bikes from brands Giant, Liv, Momentum, Linus, Cannondale, and Borealis. The Liv brand is a dedicated women’s line of bicycles from the parent company, Giant bicycles. One of the largest and most revered women’s bike brands in the world.
Accessory lines from Pearl Izumi, Bell, Giro, Cat Eye, Topeak, Continental, Yakima, Thule, Saris, Brooks, Light & Motion, Knog, Blackburn, kryptonite, GU, Tifosi, Feedback Sports, Park Tool, Fizik, and Selle Royale offer a range of products that are well known by customers and trusted by Edwin and his staff alike. Benet stresses the importance of carrying products that are made well, have a good reputation, and he refuses to carry brands or products that he himself wouldn’t use.
We look forward to calling Fitchburg Cycles our home shop for the 2016 season! A huge thanks goes out to everyone at Fitchburg Cycles for opening their doors to us and supporting women’s cycling.
For more information on rides, please check our ride info page.
*full disclosure: club manager Cassandra works for the shop. She does not, however have any financial gain by promoting the shop or its products and services.