New Belgium’s Clips Beer & Film tour is something Wisconsin bikies look forward to every summer. Unfortunately this year’s Madison event got rained out thanks to the crazy tornadic weather we had. Luckily the Bike Fed was able to reschedule the event in a location that couldn’t get rained out. The event found a home at the Majestic Theater in downtown Madison.
We decided to ride to the event, so a few of us hopped on our bikes from the west side of town and made our way to the awesome bike corrals housed on King St. Once locked up, we hit up the ATM to pay the $5 donation to enter the event. We were greeted by a wonderful beer list consisting of New Belgium favorites as well as some unique options. I decided on the Salted Belgian Chocolate stout. It was quite delicious! The best part about the Clips event is that your beer consumption equals a donation to the Bike Fed. A dollar of each beer went back to the Bike Fed, so not only does New Belgium benefit from the sales, our favorite non-profit does as well.
The merch table had an awesome selection of Bike Fed swag as well as New Belgium clips swag. There were t-shirts, bottle openers, bike jerseys, and posters. If I didn’t already have the world’s biggest collection of bike themed t-shirts, I would have picked one up at the event.
Before the series of short films started, we had an opportunity to mingle with lot of folks from the Bike Fed as well as some friends from the cycling community. It was a great opportunity to talk about the upcoming Saris Gala, the Wisconsin Bike Summit, and the new Women & Bicycles program. Lots of people are excited about 2015 and the prospects for growing the Bike Fed in ways that have never been done before.
Eventually the lights dimmed in the theater and the clips started rolling. Admittedly we spent most of our time socializing and not as much time focusing on the clips themselves, but did enjoy the few I was able to catch. My favorite by far was one the Bike Fed screened. Citizen Dave or now Bike Fed Dave…starred in the clip that was produced by the always funny John Urban. (We’ll be sure to post it as soon as we find it available online!)
The event was a ton of fun and was glad to be able to attend since the first event was cancelled. Here’s to hoping that next year’s event goes off without a hitch 🙂