Civia- The Beautiful Life

Civia bikes have been hot on our radar with their new line of bikes for 2013. Their bikes are clean, simple, functional, and priced really well for what you get (full racks and fenders included?!). We stumbled upon this branding video that portrayed what we love about urban city riding and how bicycling can be beautiful. So much about mainstream cycling culture focuses around racing and sport. While we enjoy that aspect of cycling, sometimes it’s just nice to get out and explore the world at a slower pace.

We give the Civia brand managers 2 thumbs up for portraying pleasure and joy of cycling!