Locals, Land’s End, Develop New Riding Gear

Land’s End is a major Wisconsin based clothing manufacturer. For many years they were known to market to a more conservative, adult market. The L.L. Bean crowd most likely opted for Land’s End if they were looking for high quality, lower cost versions of their LL favorites.

Within the past few years Land’s End has branched out to a more young professionals market. With retro-prep fashion becoming the next big thing, their launch of their Canvas line has become widely popular and well received.

L.E. Canvas has upped their game with the new Madison Bike Blazer, making business casual bike friendly with features like internal mobile pockets, a reflective collar, well placed rear/side vents, and using wool as the base material.

Check out the video to check out the jacket in all its glory and view our beautiful city as the setting!